LinkedIn Optimization 101: how to make my profile visible to recruiters

Ever wondered why a colleague keeps receiving job offers via LinkedIn, even though their experience is almost identical, if not weaker than yours? Some people are just luckier than others, aren’t they… 

Well, about that, we have some good news and some bad news.
The bad news is, that it’s not a coincidence or pure luck, so the situation is unlikely to ‘fix’ itself when the horoscope changes.
The good news, though, is that LinkedIn optimization is an easy-to-learn skill that will give your page up to x5 times more views and reachouts from top companies.

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Under the hood of LinkedIn search

Chances are, LinkedIn profiles of the ‘lucky’ colleagues are better tuned to catch the attention of the LinkedIn search engine – LinkedIn Recruiter.

LinkedIn Recruiter is a professional tool that allows recruiters to filter through millions of LinkedIn profiles to find the most relevant candidates. To streamline the process, the search engine ranks the profiles based on the chosen ‘keywords’ and filters. Typically, these are technologies, skills, and tools mentioned in the profiles, location, languages, or even target industry.

On the bright side, you can easily optimize your LinkedIn page to catch the attention of LinkedIn algorithms. On the downside – if your profile misses the necessary “keywords”, the search engine will likely miss your profile entirely or rank it at the very end of the search. And you guessed it right, it will make your CV almost invisible to potential employers.

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5 tips to step up your LinkedIn game‍

Below, we’re sharing 5 Pro tips on how to optimize your profile and increase your visibility to the employers you’re interested in 😎

1. Company‍

We’ll let you in on a secret. Even when a hiring manager is not sure what kind of keywords or filters to use, they always know what kind of companies they want to hire from. Current AND past companies are some of the most popular filters to find candidates, so make sure to connect your experience to the correct company page.
If you’re working for a top-tier brand, it will immediately help your profile to stand out. If your employer is not registered on LinkedIn or you’re working under a non-disclosure agreement (NDA), be sure to manually add the company name OR indicate the industry instead (e.g., FinTech, iGaming, etc.).

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2. Industry‍

Many users fill out the “Industry” field once they create their LinkedIn account and peacefully forget about it. A major mistake! Many employers search for experts from specific industries like “Gambling Facilities and Casinos” or “Financial Services”, while your profile still lists “Retail”. Make sure to regularly update your industry specialization to align with your current focus. You can learn how to do this using this step-by-step manual: LinkedIn Help Center – Updating Industry.

Pro tip from our Recruitment team: in industries like iGaming, Crypto, HFT, and FinTech company names are often hidden due to NDA. If that’s your case, but you’re still interested in receiving relevant job offers, make sure to indicate the Industry and Skills instead. Recruiters from these business domains are much more likely to search for talent based on ‘Industry’ and ‘Skills’ rather than specific companies.

3. Experience‍

When describing your current and previous experiences, use clear bullet points to outline your responsibilities and achievements. If your industry uses specific KPIs and metrics, make sure to list them. Chances are, recruiters will be using them among the target keywords for your domain.
Don’t forget to include the years you worked at each workplace – recruiters often use the “Years of experience” as another filter to identify more senior candidates.

4. Skills‍

One of the common recruitment strategies is filtering out the profiles based on the ‘Skills’ section. Located at the bottom of your profile, the “Skills” section provides a structured overview of the tools and systems you are proficient in.
Pro-tip for busy people: if you don’t have the time to describe your experience, prioritize adding as many relevant skills as possible. From “Cold Sales” to “SQL” to “Betting industry”. This way LinkedIn search algorithms will pick up your profile anyway.

5. Languages‍

Last but not least: Don’t underestimate the importance of language skills on your profile. For certain roles, Recruiters use Language filters to prioritize the candidates fluent in English/Spanish/etc. Make sure to list all the languages you can work with, including your native one.‍

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And voilà, you’re all set! Take a few minutes to update your LinkedIn profile with these tips and enjoy the well-deserved attention of top employers. Or simply connect with VerityHunt and we’ll ensure the best offers land right in your inbox 😉